Bombshells Franchise

Bombshells Fifth Houston Area Location Opens Wednesday on I-10 East, Three More in Development

HOUSTON—December 17, 2018—Bombshells Restaurant & Bar, a subsidiary of RCI Hospitality Holdings, Inc. (Nasdaq: RICK), announced the opening this Wednesday, December 19, of a new location at 13732 Interstate 10 East Freeway in east Houston as part of plans to expand the chain's profile and double number of units in the Houston area.

Access is off I-10 East Service Road from Uvalde Road exit, just past Haden Road, near the Channelview, Cloverleaf and Jacinto City sections of Houston. Visit or call (832)-831-6432.

"Bombshells I-10 East will be the ultimate east Houston location for our social dining, sports viewing, music, fun, food and drink experience," said David Simmons, Director of Restaurant Operations.

Key features include 8,900 square feet inside, 3,000 square feet outside on the patio, 104 1080p hi-def TVs, multiple USB charging stations, fast and free Wi-Fi, seating in excess of 400, and plenty of parking.

All Bombshells are open 11AM to 2AM for lunch, happy hour, dinner and late night.

As the chain expands, it has launched its first "Join the Bombshells Revolution" local advertising campaign, with buys on sports stations ESPN 97.5 Houston, Sports Talk 790 AM and music stations 94.5 The Buzz and 93.7 The Beat.

Eric Langan, President & CEO of RCI, said Bombshells I-10 East is the chain's fifth location in the Houston area.

"Three more new units are in the works," he said. "US 249 in Tomball, just north of Houston, should open January 2019; US 59 in southwest Houston in March 2019; and Katy, just west of Houston, in June 2019."

Bombshells has two other existing locations in Dallas and Austin.

About Bombshells

Bombshells Restaurant & Bar is the first military-themed chain in the sports bar/casual dining segment. It comes alive through its hangar-like design, attractive Bombshells Girls with military inspired uniforms, full bar, scratch kitchen, big flat screen TVs, DJs, huge patio, energetic atmosphere and "social dining experience." Attracting singles, couples, and families, Bombshells does a strong lunch, dinner and late night business. RCI Hospitality Holdings, Inc. (Nasdaq: RICK) has 10 company-owned Bombshells open or in development. Visit or