Bombshells Franchise

Bombshells' Sixth Houston Area Location Opens Wednesday on Highway 249

HOUSTON—March 25, 2019—Just in time for some of the biggest games in college basketball, Bombshells Restaurant & Bar announced the opening on Wednesday, March 27, of a new location just north of Houston in Tomball at 24628 State Highway 249, next to the giant Regal Lone Star Cinemas 19. Bombshells is a subsidiary of locally based RCI Hospitality Holdings, Inc. (Nasdaq: RICK).

"We want Bombshells to be the ultimate experience in Tomball for social dining, sports viewing, music, food and fun for all ages," said David Simmons, Director of Restaurant Operations.

Military-themed Bombshells is a next-generation sports bar, appealing to social diners – a wide multi-generational, multi-cultural audience, from millennials to baby boomers on up, interested in going out with friends, families or on dates.

Bombshells features an extensive menu and scratch kitchen, and full bars with premium brands and craft brews. The restaurants are open 11AM to 2AM for lunch, happy hour, dinner and late night. Guests are encouraged to stay and hang out.

Outside, locations resemble aircraft hangars. Inside, they are filled with military memorabilia, such as aircraft wings over the bar. Bombshells 249 features about 8,200 square feet inside; about 2,400 square feet outside on the patio; more than 100 hi-def TVs; multiple USB charging stations; fast and free Wi-Fi; seating in excess of 400; and abundant parking.

Veterans and active service members of the U.S. Armed Forces receive a 20% discount on meals and soft drinks every day and eat for free on Veteran's Day. Bombshells is community friendly and community involved, often supporting local children's sports teams.

Bombshells 249 is part of a plan to expand the chain's profile in the Houston area. The fourth and fifth area locations opened in Pearland and on I-10 East in 2018. The seventh and eighth are expected to open later this spring on the Katy Freeway in Katy and on US 59 in southwest Houston. Two existing locations are in Dallas and Austin.

The concept was originated by Travis Reese, EVP of parent RCI. His grandfather piloted more than 100 missions in the Berlin Airlift following World War II. A pilot himself, Travis envisioned a place reflecting a respect for military and veterans past and present. Bombshells Girls waitresses bring to life timeless WW II era pin-up girls from calendars, posters and paintings on military aircraft.

Bombshells was named to Restaurant Business magazine's 2018 "The Future 50" list of fastest-growing concepts in the country with annualized sales between $25 million and $50 million. For more information, visit

Forward Looking Statements

This press release may contain forward-looking statements that involve a number of risks and uncertainties that could cause the company's actual results to differ materially from those indicated in this press release, including the risks and uncertainties associated with operating and managing a restaurant and bar business, the business climates in cities where it operates, the success or lack thereof in launching and building the company's businesses, risks and uncertainties related to cybersecurity, conditions relevant to real estate transactions, and numerous other factors such as laws governing the operation of restaurant and bar businesses, competition, and dependence on key personnel. The company has no obligation to update or revise the forward-looking statements to reflect the occurrence of future events or circumstances.

Media & Investor Contacts

Gary Fishman and Steven Anreder at 212-532-3232 or and